Liftoff!

Last week we launched our new site and we were so pumped to see the traffic. Thanks to all of you that visited and especially to those of you who gave us feedback! As we did our first foray into monitoring website data, we are going in the right direction! Last week was our 'soft launch' because we wanted to put the site out and continue to offer a place where our partners and fans can learn more about us. Our 'hard launch' will featuring a bunch of products we've been working on, some custom BeSpoked UcFit snapbacks, a solid brand hoodie to represent, and our double-secret stretch zip up hoodie. Let's not forget our new performance socks either, but those won't be around til the beginning of spring ;).  It's coming, and between these items and our new site, all of which we built together, we are looking forward to the next six months.

Be happy, stay positive, do cool s**t